With the SpreeHub,
we aim to increase the
impact of knowledge
and technology transfer.

Together, we want to identify concrete challenges from entrepreneurial practice that can be impulses for research projects or teaching and study projects. By connecting different actors, we help to translate new scientific findings into transformative innovations.
#6 Impulse — Interview

From our series: What actually is transfer? 4 Questions to Stefan Otto, manager of the internet agency e-pixler NEW MEDIA GmbH

What does transfer mean to you in your everyday work?

To share and expand knowledge based on communication and collaboration. That is transfer / cooperation.

What is your current/upcoming transfer or cooperation project? What or who are you looking for?

e-pixler is a member of the ZIM innovation network KI@POS (Handel 4.0) in which partners from business and science cooperate.

What would be a wish (transfer) project that you would like to implement?

As a full thinking digital agency, I work on transfer projects every day. In terms of society as a whole, a digital ministry would currently be the largest project I would like to be involved in.

What song motivates you when you start a new project?

“Aaron” by Paul Kalkbrenner from the Album: Berlin Calling

Comment to e-pixler
#5 Impulse — Interview

From our series: What is actually transfer? 4 Questions for Prof. Dr. Stephan Matzka, Professor of Mechatronics and Mechatronic Systems

What does transfer mean to you in your everyday work?

We know the state of research and filter out topics for Berlin companies that already offer a specific benefit.

What is your current/upcoming transfer or cooperation project? What or who are you looking for?

Our “hot topic” is interpretable AI, which has an enormous increase in acceptance. We are working with DAX 30 companies, sometimes also with an SME.

What would be a wish (transfer) project that you would like to implement?

It would be exciting to tackle all aspects holistically in a transfer project: organization, leadership, technology, training and business case.

What song motivates you when you start a new project?

Eminem “Lose yourself”: «this opportunity comes once in a lifetime»

Comment to the person
#4 Impulse — Interview

From our series: What is actually transfer? 4 Questions for Leonhard Gebhardt, Research Associate at the Digital Value Application Center at HTW Berlin

What does transfer mean for you in your day-to-day work?

In our day-to-day work, we always ask ourselves how the partners can continue after the cooperation. To this end, we build bridges in our internal and external network.

What is your current/upcoming transfer or cooperation project? What or whom are you looking for?

In DIGITAL+, we support companies in uncovering the potential of digitization. All interested Berlin companies are invited to contact us.

What would be a dream (transfer) project that you would like to implement?

I would like to provide Berlin companies with a digital model that designs and evaluates proposals for business transformation based on benchmarks. The proposals should take into account digitization as well as social and environmental sustainability.

What song motivates you when you start a new project?

I Need You – by Jon Batiste

Comment to the person
#3 Impulse — Interview

From our series: What is actually transfer? 4 Questions for Prof. Dr. Kai Reinhardt, Professor of Business Administration, Organizational Development and Human Resource Management

What does transfer mean to you in your everyday work?

Discussing very important problems in daily exchanges with top managers from the business world and providing scientific and methodological support to solve these problems in the best possible way.

What is your current/upcoming transfer or cooperation project? What or who are you looking for?

Every year we collaborate with student teams in industry on at least 20 projects. The field of work is modern work and human resource management, digitalization and organizational development. Here we are constantly looking for exciting new challenges, but also companies that are willing to change and in turn give us impetus for new developments in business. Own research projects on the topic of the future of the working world, including the use of AI .

What would be a wish (transfer) project that you would like to implement?

International reorganization in a large corporation, innovative digital developments in the organizational environment.

What song motivates you when you start a new project?

Tocotronic – Pure Reason Must Never Win

Comment to the person
#2 Impulse — Interview

From our series: What is actually transfer? 4 Questions for Prof. Dr. Jürgen Radel, Professor of Business Administration, especially Human Resources Management at HTW Berlin

What does transfer mean to you (in everyday work)?
Seeing how theory becomes visible in practice, in concrete actions. That phenomena can be given a name that makes them explainable and understandable.

What is your current/upcoming transfer or cooperation project? What or whom are you looking for?
The topics arise in conversation. Therefore no concrete topic at the moment. I am looking for companies that want to become active in the area of leadership/change.

What would be a desired (transfer) project that you would like to implement?
The analysis of leadership performance. This involves the question of what specifically constitutes good leadership in a company. The goal is to develop an individual leadership profile, which can then be used to manage everything from recruiting to performance evaluation and feedback processes to personnel development.

What song motivates you when you start a new project?
The music genres Goa and High Tech Minimal.

Comment to the person
#1 Impulse — Interview

From our series: What is actually transfer? 4 Questions for Prof. Dr. Stefanie Molthagen-Schnöring, Vice President for Research and Transfer of HTW Berlin

What does transfer mean to you in your everyday work?
For me, transfer means exchange and thus communication, but also joint implementation of projects.

What is your current/upcoming transfer or cooperation project? What or whom are you looking for?
My current project is the SpreeHub. With this, we as a university would like to become even more open to companies that hope for new impulses and ideas from a cooperation with science.

What would be a dream (transfer) project that you would like to implement?
I don’t have a single dream project, but am delighted every day to meet new people and come up with new ideas for projects. I’m definitely interested in interfaces, e.g. between business and art.

What song motivates you when you start a new project?
“Mi fido di te” by the Italian artist Jovanotti. Because every project needs trust.

Comment to the person